In today’s day and age, the entire outreach marketing is divided only into two categories.
One is digital and the other is physical.
All the elements that help us to reach our target audience in a digital platform, those are available through so many different books, seminars, workshops, experts who help you to align your message and then put it through these digital channels.
But when it comes to the physical side, it’s all about how do you get your target audience to connect with you meaningfully.
One of them is referrals and if you really really up your game to build a network and get referral partners to refer to you on a consistent basis, then you’ve got a very strong flow.
Even if the numbers are low, the chances of them converting become very high because whoever has referred that person to you has invested their faith and trust, they are taking that risk.
They will talk to them and say, listen, this is the job that you want done and I recommend that you go to this person and you’ll be in good hands.
How do you stimulate that? What are the direct and indirect ways of stimulating the referral process? If you can get that right, there’ll be a huge impact in the number of qualified prospects that you would get, and especially if your business is a little complex then this approach is far more fruitful.
And the beauty is that once you get this referral process in place and you’ve worked everything out then your digital marketing process can bring them in to that floor at some mode and from there the process will start to take off.
When you put that combination together suddenly everything starts to work in a very powerful way.
Video reference number: 022011