At a Glance
Industry
Business Networking, Membership Communities & Professional Services
Challenge
BNI Middle East plateaued at ~220 members. Regional Director Team lacked the structure and mindset to scale community engagement and member success.
Solution
Two-year coaching program focused on community-building, strategic delegation, and peer leadership development.
Results
Membership doubled
Member business gains tripled
Regional Directors retooled as peer leaders
Long-term systems and habits embedded
Timeline
Initial breakthroughs within months; sustained success over two years and ongoing expansion.
The Bottleneck
By 2019, BNI Middle East had hit a ceiling. Membership growth had stagnated, and the leadership team was stretched thin trying to maintain engagement without a scalable system.
BNI’s unique ecosystem relies on credible, trust-based relationships. But without intentional community-building structures, leaders were limited by operational demands and couldn’t fully unlock the organization’s potential.
Core Challenges
Stagnant membership (plateaued at ~220)
Lack of scalable delegation systems
Regional Directors overwhelmed and reactive
Community engagement limited to existing practices
Growth stalled despite opportunity
Breakthrough
Having previously experienced Rajesh’s transformative coaching firsthand, Bijay Shah engaged him for a long-term program to retool BNI’s leadership engine.
The focus: delegation, peer leadership, and building high-trust communities. Rajesh’s coaching instilled new thinking, new practices, and a renewed sense of energy and creativity in the leadership team.
Key Focus Areas
Delegation frameworks to free up leadership capacity
Peer leadership development
Strategic targeting: right-profile prospect attraction
Retention systems to reduce attrition
Iterative rhythm of learning, practice, and feedback
Transformation
Over two years, BNI Middle East underwent a full-system upgrade. Regional Directors no longer saw themselves as task-doers but as community architects. Member experiences improved, growth accelerated, and new regions opened up.
Impact
Membership doubled
Member business gains tripled
Regional Director Team empowered with tools and clarity
Clear targets for acquisition and retention
Expansion into new regions: Qatar and East Africa
By the Numbers
2X membership
3X member gains
2-year coaching engagement with lasting systems in place
Key Frameworks
Community-Building Coaching
Built foundational skills to create trust-based, high-engagement ecosystems.
Delegation Mastery Systems
Enabled leaders to focus on growth while empowering their teams to execute.
Peer Leadership Development
Redefined the Regional Director role as a guide and catalyst, not just an enforcer.
Iterative Implementation Rhythm
Monthly cycles of training, experimentation, and optimization to embed lasting habits.
Why It Worked
Most organizations stall not for lack of opportunity—but for lack of leverage. Rajesh’s coaching addressed the leverage points: mindset, delegation, and leadership identity.
This wasn’t a one-off training. It was a long-term relationship rooted in high trust, deep accountability, and tailored transformation.
What Set It Apart
Long-term, embedded coaching cadence
Real-time accountability + high-trust relationship
Custom fit to BNI’s franchise and cultural model
Delegation and retention handled as strategic levers
Scalable leadership transformation across regions
“BNI Chapters and members are rapidly growing in the Middle East. Our business metrics have all significantly improved. Membership has doubled. Member’s gains have tripled. One of the reasons for this growth is that our Regional Directors have been engaged in the CBG Program for two years.”
Founder & Chairman, BNI
