How Nielsen Doubled Key Clients And Achieved 20% Growth During a Recession

YoY Growth

20%

Customer Base

2x

ROI

500%

Table of Contents

Table of Contents

Table of Contents

Table of Contents

At a Glance

Industry

Market Research, Data Analytics & Strategy Consulting

Challenge

Legacy research-focused culture limiting growth potential. Strategic opportunities untapped. Leadership team entrenched in execution.

Solution

Executive coaching focused on mindset shift, delegation, and strategic empowerment.

Results

  • 20% YoY growth during recession

  • Doubled key accounts

  • 2X industry growth

  • 500%–1,000% ROI

The Bottleneck

When Himanshu Vashishtha stepped into the role of Managing Director at Nielsen MEA, he saw clear potential to expand beyond pure market research into strategic consulting. But the organization was locked into a binary mindset: “we’re either researchers or strategists, not both.”

This internal division stifled growth. Employees saw their roles narrowly, and leadership was overloaded with operational tasks rather than driving innovation.

Core Challenges

  • Rigid, traditional thinking

  • Lack of strategic mindset

  • Employees stuck in research-only roles

  • Leadership entangled in daily ops

  • Low adoption of delegation

Breakthrough

To unlock Nielsen’s potential, Himanshu turned to Rajesh’s coaching. The goal: shift mindsets, activate strategic thinking, and enable powerful delegation.

What emerged was a paradigm shift—employees moved from task execution to strategic contribution, and leaders began working on the business, not just in it.

Key Focus Areas

  • Leadership mindset recalibration

  • Embedding strategic advisory into team DNA

  • High-leverage delegation strategies

  • Empowering teams to own outcomes

  • Culture shift from task to transformation

Transformation

The coaching sparked an identity shift across Nielsen. Researchers evolved into strategic advisors. Leaders stepped back from execution and drove innovation. Delegation wasn’t a task — it became a culture.

Impact

  • 20% growth in a recession year

  • 2X industry performance

  • Key account base doubled in 3 years

  • Culture of strategic ownership embedded

  • Long-term, sustainable leadership practices

By the Numbers

  • ROI of 500%–1,000% during program

  • Revenue grew 300% during program window

  • Paradigm shifts replaced legacy thinking

Key Frameworks

Strategy Calibration Coaching

Fused research insights with business strategy to elevate value delivery.

Delegation Systems Development

Freed leaders from daily grind to focus on growth-driving initiatives.

Identity Shift Activation

Redefined team roles from data providers to strategic partners.

Leadership Reboot Rhythm

Sustained coaching cadence ensured embedded long-term change.

Why It Worked

Unlike transactional L&D initiatives, Rajesh’s approach targeted the root, mindset, identity, and leadership behavior. The transformation wasn’t about adding more tools; it was about removing the internal blockers to growth.

What Set It Apart

  • Holistic blend of mindset + strategy

  • Embedded long-term change

  • Strategic delegation culture

  • Fast ROI, lasting momentum

  • Alignment between vision and team capability

“Rajesh’s coaching is the ultimate investment; it consistently delivers between 500% to 1,000% ROI during the program itself. Business grew exponentially. Old ineffective approaches vanished. Paradigms shifted. Energies peaked. Growth accelerated.”

Himanshu Vashishtha

Himanshu Vashishtha

Himanshu Vashishtha

Ex MD, Nielsen MEA CEO, Sixth Factor Consulting

Ready for Your Transformation?

These results aren't unique. CEOs across industries have used these same frameworks to stop being the bottleneck and start scaling with freedom. Book your strategy call to uncover your growth constraints and build your roadmap to founder freedom.

Ready for Your Transformation?

These results aren't unique. CEOs across industries have used these same frameworks to stop being the bottleneck and start scaling with freedom. Book your strategy call to uncover your growth constraints and build your roadmap to founder freedom.

Ready for Your Transformation?

These results aren't unique. CEOs across industries have used these same frameworks to stop being the bottleneck and start scaling with freedom. Book your strategy call to uncover your growth constraints and build your roadmap to founder freedom.

© 2025 Rajesh Nagjee. All rights reserved.

© 2025 Rajesh Nagjee. All rights reserved.

© 2025 Rajesh Nagjee. All rights reserved.

© 2025 Rajesh Nagjee. All rights reserved.